Dylan Austin - Pinterest

Editorial Content Writer

Today's Inspiration and Shopping Spotlight

As Editorial Content Writer for Pinterest, I wrote daily content for Today's Inspiration and Shopping Spotlight surfaces (in-app and on the web) across a wide range of verticals — approximately 1,500 pieces of content from Pride month through the holiday season and New Year.

Grid of Pinterest board thumbnails for Today's Inspiration surface featuring diverse lifestyle content including home décor, holiday celebrations, and more. Two phone screens show a vinyl accessories spotlight with headline 'Vinyl accessories that every collector needs,' and one for 'Very Cherry: Get creative with summer's favorite fruit'

Thumbnails showing minimalist sneaker styling pins and vintage audio equipment product shots with headlines like 'Clear tech you need to see', alongside mobile view of a 'Sensational sleep upgrades' curated product feature.

More featured thumbnails like indoor plant content with 'Indoor plant hacks you wish you'd known' and grid of lifestyle imagery including cocktails, greenery, food styling, and home interiors

Paid Social Ads

Various versions of these Pinterest user-retention ads ran on Facebook and Instagram in November of 2022.

Three Facebook ad mockups for the Pinterest app. The first features a man holding a paint roller with the headline 'Everything you can imagine to make it happen 📌'

the second a cozy home interior inspiration with 'Discover the latest decor trends on Pinterest 📌' headline

Northern lights travel photography with 'Find your focus on Pinterest 📌' messaging

Copy supporting the Creator Management team's efforts to provide Pinners with the trends of tomorrow, using off-platform trends and a knowledge of media and pop culture to forecast what will be the next big thing on Pinterest

Monthly Trend Decks for U.S. Creators

Four seasonal Pinterest trend deck layouts: 'Summertime and the style's easy' with bright lifestyle photos encouraging creators to share their seasonal ideas

'Shades of change' featuring beauty and food content

'Falling for autumn' with warm-toned seasonal imagery

'Spice of life' with blue-themed autumn inspiration, each including trend bullet points and curated visual examples

"I had the pleasure of working with Dylan while he supported the US editorial team at Pinterest with his sharp wit, punchy puns and strategic mindset. Dylan's uncanny ability to craft sharp copy at the drop of a pin (no pun intended) across a wide range of subjects made him an invaluable member of the editorial team."

Nicholas Thompson
Editorial Program Manager
Pinterest

Google Sites

Report abuse